If you’re a real estate agent in New Zealand, AI can help you win more listings, respond to leads instantly, and create standout content - without needing a full-time team. Here are three real-world use cases where AI is giving agents a competitive advantage.
1. AI-Powered Listing Descriptions
The first area is the repetitive task of creating listing descriptions. While you can use general chatbots like ChatGPT, they don’t know your business, your typical descriptions, the words you like, or the words you don’t like.
The solution is creating a custom version of these chatbots tailored to your information and previous descriptions. All you need to do is input a street address, and it will scrape the web for relevant information from Homes.co.nz and other reliable websites, pulling details about bedrooms, bathrooms, location, and build date.
Setting It Up
You can set one up within 5 minutes with no technical skills. All you need is a ChatGPT Plus account ($20 USD/month). Go to the sidebar, click GPTs, then Create. The key is the system prompt - it tells the chatbot what to do:
- Search the web for property information
- Write a polished, focused listing description
- Use provided examples as style reference
- Avoid phrases the agent wouldn’t use
- Follow a specific structure and format
Upload a PDF of your previous listing descriptions as a knowledge source. The more examples you provide, the better the output. Make sure web search is enabled so it can fetch up-to-date property information.
2. AI Voice Assistant for Lead Capture
The next use case is a custom AI voice assistant that captures leads even when you can’t answer the phone 24/7. It works like the custom ChatGPT chatbot but with voice capabilities and the ability to take actions on your behalf.
You can embed it on your website or hook it up to a phone number. During a conversation, it gathers key information:
- The caller’s name and contact details
- Property details (bedrooms, bathrooms, location)
- Estimated price range
- Desired timeline
The popular tool for building these is Vapi. It connects to a spreadsheet that populates automatically during conversations, creating a client list. You can even have it prioritise which leads to call back first and send email notifications.
3. AI-Generated Virtual Tours
For houses where you don’t have the budget for a professional video walkthrough, AI can generate virtual tours from static photos. With Google’s Veo 3 model, you can even have a realistic AI real estate agent walk and talk about the home’s features.
Simply upload a photo of a house to Gemini, describe what you want the agent to say, and it generates a complete video. The technology can even pick up realistic details like shadows of a person walking past with a camera.
Is it perfect every time? Definitely not. There are slight variations in voice and appearance. However, the technology is moving incredibly fast. Starting to test and play with these tools gives you a big competitive advantage for when, in six months, you can upload your own voice and face and it does everything for you.
Getting Started
These three tools - custom listing descriptions, AI voice lead capture, and AI-generated virtual tours - represent practical ways real estate agents can start using AI today to save time and win more business.
