AI for marketing agencies

Take on more clients without hiring more people

AI that writes the client report, turns one video into a week of content and audits every site while you sleep. We set it up inside your agency and train your team on their actual work.

  • +37% Google clicks in a month
  • 8 clients from one repurposed video
  • 50+ businesses helped across NZ

For NZ agencies of 5-30 people running content, SEO, ads and email for clients.

Blake Harkness running a hands-on Claude session in Christchurch
The problem

Your margin goes on the work around the marketing

  • Every client wants the monthly report, the content calendar, the follow-up and the "so what are we doing about AI?" conversation.
  • None of it is the work they hired you for, and all of it eats billable hours.
  • Agencies that hand that layer to AI will quote faster and cheaper than the ones that do not.
Reporting

Client reporting, commentary included

The numbers take ten minutes to pull. Writing what they mean takes the afternoon.

Every one of these runs on our own channels first. Same reports, same commentary, ready for an account manager to check and send.

Claude YouTube channel review for August vs July: views 6,390 (+77%), net subscribers +46, watch time 76 hours, long-form converting 14.1 subscribers per 1,000 views against 0.6 for Shorts
+77%views month on month, with the next three moves written

A monthly channel report with commentary

Claude pulls the month's numbers, compares them with last month and writes the "what it means" and "do this next" an account manager would.

Our YouTube channel review, August 2026 data.

Short-form review showing median views per platform and a chart where phone talking-head videos get 1.56x the median against 0.95x for produced split-screen edits
1.56xthe median for plain phone videos

What format actually wins

Every short since August coded for script and visuals against its results, so the advice comes from the account's own data, not trends.

Our short-form review across four platforms, data to 18 Oct 2026.

Weekly Instagram reel review ranking 18 reels by plays, with what worked, what did not and next week's test

A weekly social report

Every reel ranked, with plain-English reasons for what worked and what did not, plus one test for next week.

Our Instagram reel review, 18 reels, 11-25 Sep 2026.

262posts read from one export

Working from the real export

Claude reads the actual TikTok Studio export - 262 posts with views, watch time and finish rate - instead of screenshots or guesses.

Our own TikTok export, read for the monthly review.

Every enquiry traced to its video

Each video gets its own tracked link, so an enquiry can be traced to the exact piece of content that sent it.

Per-video tracked links, kept by Claude.

Content creation

One piece of content, every channel

Filming is the easy part. Turning one video into ten posts is where the week goes.

Here is one real tutorial and everything it turned into. Claude does the cutting, captioning and rewriting. A person checks every piece before it goes out.

Filmed onceAutomate your accounting in NZ with Claude and Xero 9 min YouTube tutorial, 6,387 views
Claude
  1. Transcript and timestamps
  2. Best moments cut to shorts
  3. Captions and graphics
  4. Article and post rewritten
  • TikTok clip52K views
  • YouTube Short1,267 views
  • Instagram and Facebook reels444 views
  • LinkedIn post4,519 impressions
  • Website article954 page views
  • Article in Google33,752 impressions
12 enquiries, 8 new clients from one tutorial, five months on
Our April 2026 Xero tutorial. Platform numbers pulled 13 Sep 2026.
1,007views on the first clip

Interviews cut into shorts

A relaxed chat filmed on two cameras becomes short clips with speaker switching, captions and explainer graphics.

Clip 01 from a chat with Ming Cheuk of ElementX.

From phone clip to finished short

One take filmed on a phone becomes a captioned short with on-brand graphics. Claude handles the cuts, captions and layout, so it goes out the same day.

The finished "How they got AI jobs in NZ" short.

Four carousel slides from the Marketing 4 Business podcast showing Blake Harkness with bold quote captions

One podcast, a week of carousels

A 60-minute podcast episode becomes swipeable carousels: real stills from the video with what was actually said as bold captions.

Slides from the Marketing 4 Business podcast carousel.

Eight YouTube thumbnails for Harkness AI videos, each with Blake Harkness and a bold headline

Thumbnails that earn the click

Every video gets a bold thumbnail built from a real photo, so it can be tested and swapped fast.

Eight real thumbnails from our YouTube channel.

SEO, AEO and GEO

Found on Google and in AI answers

Every client wants to rank on Google and get named by ChatGPT. Nobody has time to audit every site every week.

How we run our own three sites. The same routine can run across every client site you look after.

Bar chart of weekly Google clicks to harknessai.nz from June to October 2026, with the last four weeks at 1,004 clicks against 731 the four weeks before
+37%Google clicks in four weeks

Search growth, charted weekly

Claude reads Search Console straight from the source and charts the trend, so the client sees the shape of the growth, not one number.

harknessai.nz Search Console, 11 Jun to 22 Oct 2026.

Before and after table for harknessai.nz: technical SEO issues 142 to 33, long titles 85 to 1, missing alt text 22 to 0, home mobile speed 70 to 90
142 → 33technical issues in ten days

Audit findings fixed in days

A Claude routine audits every site every two days and names the top fixes. Claude Code then fixed them on the live site. Same crawl, same checks, ten days apart.

harknessai.nz audit, 13 Oct vs 23 Oct 2026.

Google AI Overview for best AI consultant in Christchurch naming Harkness AI first under top local AI consultants
#1in Google's AI answer

Named first in Google's AI answer

Ask Google for the best AI consultant in Christchurch and its AI Overview names Harkness AI first.

Google AI Overview, October 2026. Other firms blurred.

ChatGPT answer to AI consultant Christchurch listing Harkness AI second of six, with the other firms hidden
2ndof six firms ChatGPT named

Is ChatGPT recommending you?

Claude asks AI search the questions buyers type, records who gets named and re-checks every two days.

ChatGPT with web search, asked from Christchurch, 25 Oct 2026. Other firms hidden.

Client admin

The admin around clients, drafted for you

Every call needs a recap, every lead a reply, every proposal a first draft. That is hours a week nobody bills for.

How we run our own client admin. Real calls, real emails and real follow-ups, with names and prices taken out. Claude drafts, a person checks and sends.

Claude turning a 15 minute discovery call transcript into a brief, three tasks with owners and due dates, and a draft follow-up email

A call becomes a brief, tasks and a follow-up

Drop in the transcript and Claude writes the brief, pulls out who owes what by when, and drafts the follow-up email. It all sits as a draft until you send it.

Built from a real discovery call, August 2026. Details changed.

Claude drafting a proposal outline from a call transcript and past proposals, with the investment section left as a placeholder for pricing
2 minto draft a proposal that used to take hours

A proposal drafted from the call

Claude builds the proposal from what was said on the call and the template of your past proposals. Every starting point traces back to the transcript. You set the price.

The outline of a real proposal, drafted from the call. Pricing removed.

How to automate proposals with Claude
A website enquiry from an agency owner and a draft reply written in Blake's voice, with a note that the voice was learnt from 60 real sent emails
60real sent emails it learnt the voice from

Email replies in your own voice

Claude learnt how you write from your own sent emails, so a new enquiry gets a reply that sounds like you. It lands in drafts, never sent.

The reply shape we use on every website enquiry. Enquiry reworded.

Teach Claude to write in your voice
Claude chase list ranking five stalled client threads by urgency, with two drafted follow-up emails
11time-critical threads found in one run

A weekly list of who to chase

Claude reads the inbox, invoices and calendar, ranks every stalled thread and drafts the nudges. Nothing goes to a client until you send it.

Our own chase list, run 9 Sep 2026. Clients anonymised, amounts removed.

Results

Proof from our own marketing

We run every one of these workflows on our own business first. These are our numbers, not a client's.

  • 12 enquiriesand 8 new clients from one tutorial, repurposed across five platforms
  • 731 → 1,004Google clicks to harknessai.nz in four weeks, up 37% since the scheduled audits started
  • 565updates shipped to our three sites since June, built with Claude Code

How a monthly client report gets drafted

The pattern we start agencies on.

  1. First of the monththe trigger
  2. Numbers pulledads, social, web
  3. Comparedlast month and the goals
  4. Commentary draftedwhat moved and why
  5. Account manager checks and sendsnothing reaches a client before this

Claude takes the middle three steps. The person who knows the client reads every report.

In their words

From marketers who have heard it

Two reviews from AI in marketing talks.

We recently invited Blake to speak at a UC Marketing Society event about how AI is actually being used in marketing, and he was fantastic. Blake made AI feel practical and accessible, sharing real examples from his own business, including content repurposing, organising media, competitor research and SEO. I especially appreciated his honesty about the mistakes he had made, including handing too much of the creative process over to AI and seeing how quickly that can weaken a brand. His presentation was engaging, relatable and refreshingly free of empty AI buzzwords. The key message, that AI should amplify your skills rather than replace your thinking, really stuck with me. Blake was also incredibly generous with his time and advice. I would highly recommend him to any business, organisation or student group wanting a realistic and genuinely useful perspective on AI and marketing.
Zara NelsonUC Marketing Society event 2026Education
I attended a seminar about AI in marketing where Blake was one of the presenters. I learned plenty from the discussion and his insights were seriously valuable in guiding my approach to using AI in marketing strategy in my own work. Definitely worth learning from these guys as they are experts with AI and I think it's super important to know how to use it to support your work, not take it over. I highly recommend Harkness AI.
Noah ThomasAI in marketing seminar attendeeMarketing

Bring the job that eats your team's week. We will tell you straight whether Claude helps.

Book a free call
Getting started

How an agency starts

  • A workshop with the whole team. On site, split by office if you have two. Everyone's Claude set up properly, Microsoft 365 connected, and a skill that writes like each of them.
  • Map the jobs that eat the week. Each group maps one workflow step by step - the monthly report, the content calendar, the sign-off chase - then tries it in Claude on the spot.
  • Build the skills and connectors. A second session turns those maps into shared skills and read-only connectors for your ads and reporting tools, plus a roadmap for what is next.

Worth reading next:

Your existing tools

We work with what you already run

Nothing to replace. Claude sits in the middle of the tools NZ agencies already run.

Claudeyour AI
  • HubSpot
  • ClickUp
  • Outlook
  • Teams
  • Canva
  • Klaviyo
  • Agency Analytics
  • Google Ads
  • Meta Ads
  • GA4
  • Search Console
  • Fireflies
  • Slack
  • Gmail
  • Google Drive
  • Notion
  • Asana
  • Semrush
  • WordPress
  • Shopify
  • Figma
  • Mailchimp
  • Xero

HubSpot, ClickUp, Canva, Klaviyo and Microsoft 365 have Claude connectors you switch on. Ads and analytics connect read-only, so Claude can report on every campaign but never change a bid. Where a tool has no connector, we build one.

Questions

The ones we actually get asked

Give your team the reporting hours back

We set Claude up for your agency on site: every seat configured, your tools connected, a skill per role, and your team trained on the work they actually do. It starts with a free call.

Last updated 25 October 2026