Chatbots that answer from your own information, follow your rules and pass anything important to a person. Built for businesses where a wrong answer costs something.
We build chatbots that answer from your own policies, products and customer details, and hand anything important to a person. The AI runs the conversation, fixed rules make the decisions that matter, and every answer traces back to its source.
Financial advice · ChristchurchNudge, a free KiwiSaver advice portal for a Christchurch financial adviser, has helped 145+ Kiwis: AI runs the conversation, plain code scores the risk and a licensed adviser reviews every recommendation.
This is the pattern behind Nudge. Each part does the job it is best at.
In plain language, on their phone or laptop.
Your documents and data, not the open internet.
Anything that shapes the outcome is plain code you can check.
Every recommendation or exception reviewed.
A person decidesIn Nudge, the AI never picks a fund. A licensed adviser reviews every submission.
Each church uploads its own policies. The assistant answers from that church's documents only, cites the clause, and stays walled off from every other church. We took it from a single-user MVP to public sign-up in about four weeks.
Read the Good Church case studyBlake built me a custom AI 'brain' that now handles a chunk of my day-to-day admin and research gathering. He took the time to understand how I actually work before building anything, and has been responsive every time I've hit a snag.
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Great combination of technical skill and genuine patience with a non-technical client. Would recommend him to anyone wanting to put AI to real use in their business. Thanks Blake!
Nicholas PetrieLeadership Researcher, Executive Coach & Keynote SpeakerBlake is an outstanding collaborator. He is exceptionally well-suited to work with businesses of any size - whether small startups or large organisations.
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Blake has a unique ability to identify core challenges and transform them into effective solutions.
Will (Viriamu) FlemingCampfire StudiosNZ businesses we have built for
It can run the conversation, but it should not make the call. In Nudge the AI collects the details, fixed code scores the risk and builds the Statement of Advice from a template, and a licensed adviser reviews every submission before anything is actioned.
It answers from your own documents and data, cites where each answer came from, and hands off when it cannot find one. Anything that decides an outcome, like a price, a risk score or an eligibility check, is plain code rather than the AI.
We design for it from the start. Good Church, for example, walls every church's documents off from every other church, and Nudge builds ID checks into the journey. Privacy and storage are scoped in writing before the build starts.
Yes. A chatbot can sit on your current site, inside a customer portal, or inside your team's own tools. We pick the smallest version that does the job.
It depends on scope. A focused assistant for one job inside tools you already use is a small project; a customer-facing platform with sign-up, payments and ID checks is a bigger one. Every build is quoted in writing after a free call.
Bring the questions your team or customers ask most. On a free call we will tell you what a chatbot could handle and what should stay with a person.
Last updated 6 October 2026
